REALISE YOUR ONLINE POTENTIAL
An effective website requires great content, clear conversion paths and good channels of promotion such as search, social networks, email and PR. Achieving this requires a consistent ongoing commitment to updating and evolving your site.
If your business is prepared to make this commitment to improving their site, then we can help. Our focus is on educating and empowering businesses with right tools to make their online presence effective. We work with you to provide technical advice, develop strategic campaigns, and learn what options will give you the best value for money.
- Put measurements in place so that the effect of your changes can be understood. Become familiar with Analytics to track visitor traffic, record goal conversions and gain insights.
- Conduct an SEO review of your website - both technical aspects and visual/content related. Developing great content and presenting it as best as possible to both search engines and visitors alike is key.
- Explore things like rich snippets, local business listings, paid advertising, e-newsletters & social media sharing.
- Investigate the benefits of developing a specialised mobile version of the website or creating an iPhone/iPad app.
- Understand your audience, find out where they hang out online and ways that you can become more involved in the story.
- Run A/B tests on the website to optimise conversion rate.
Working alongside Musicorp to improve their website and online advertising has seen consistent growth in the number of rental applications completed each month.